Wednesday, August 25, 2010

Why Was Envaulted Started?

Advertising is a $260 billion business in the U.S. That means companies spend over $1,000 per adult per year to tell you about their products. Certain consumer segments are more valuable than others, so some of you could be targeted with more than $5,000 of advertising dollars per year. What if we could make advertising more productive, reduce wasteful advertisements, make it more efficient, and send you the profits? You win. Efficient advertising=reduced costs for companies=lower prices. You win again. That’s what we’re here for, and that’s what we intend to do.

Your information is gathered all the time, most of the time as a trick. Sign up for this sweepstakes, or agree to these privacy terms. Pieces of your information are scattered all over the world. What companies don’t have is your purchase data. They typically infer it through generalizing you through market segmentation. What if they knew exactly what you were buying? Not your market segment, but YOU, specifically. Answer: they’d pay a fortune for it. Not only for your information, but, more importantly, access to you.

Envaulted’s mission is to learn your purchasing habits and provide a mechanism to pass its value back to you. Once you have a chance to monetize your data, two things will happen: 1) Companies will pay you for your loyalty and attention, and 2) Companies will have the option to eliminate wasteful promotions elsewhere, targeting only those who stand a good chance to shop at their stores.

That’s what we’re doing. We’re giving companies the ability to reach you without telling them who you are. All they need is the data and a way to reach you. What you’re doing by registering with Envaulted is giving companies the ability to reach you, anonymously, for the first time ever, and they have a chance to talk to you via Envaulted’s reward mechanism. Getting this specific is revolutionary, and companies won’t have to go after thousands of people just to find a few that shop at their competitors. We’re keeping your name and address a secret so companies have to go through us to get to you. In return for your loyalty to us, we’re passing the cash back rewards on to you.

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